Megapolia - Citymetria
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Event
Megapolia
Location
Moscow, Main stage
Client
MegaFon
Pax
4000
Year
2018
Case

Goal: Offer a new format of New year celebrations, which will resolve the key HR objectives of the company – promotion of company values, employee engagement in the digitalization and digital culture, personnel motivation for the new year and presentation of awards to the best employees.

Solution: Creative concept "Megapolia" - format analog game of monopoly with the integration of brand culture. Building "cities" Megacities on 3500 sqm of space with active areas and an alternative program in the on-line platform Instagram. This format was used by all branches at the Federal level.

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